Amazon's core operating mechanism includes the following aspects:

Product selection and supply chain management: Amazon is committed to providing a variety of product selections and establishing a stable supply chain relationship with suppliers to ensure product quality and supply reliability.

User experience and customer satisfaction: Amazon focuses on improving user experience, including providing high-quality product information, fast logistics and delivery, and convenient return and exchange services to meet user needs and improve customer satisfaction.

Data analysis and intelligent decision-making: Amazon uses big data analysis and machine learning technology to conduct in-depth analysis of user behavior, sales data and market trends to make intelligent decisions and optimize product layout, promotion strategies and supply chain management.

Logistics and delivery: Amazon is committed to providing fast and reliable logistics and delivery services to ensure that goods can be delivered to users in a timely manner.

Customer service and support: Amazon attaches importance to customer service and support, and provides online customer service, telephone customer service and social media support to solve user problems and provide timely help.

Marketing and advertising: Amazon uses advertising and marketing activities to attract more users and increase brand awareness and sales. Together, these mechanisms form Amazon's core operating model, which is designed to provide high-quality goods, efficient supply chains, intelligent decision-making, and excellent customer service. I hope this answer is helpful to you! If you have any other questions, I would be happy to answer them for you.