1. Listing page rules

Amazon is a platform that focuses on products rather than stores, so the display of products is very important, because in fact, our online shopping customers usually make purchasing decisions after seeing the display of products. What we need to do is to make our listing display page as perfect as possible, and present complete product information to customers, so that the probability of customers placing orders will increase a lot.

2. Account management rules

The account management rules mentioned here are roughly the registration rules of the platform. The registration difficulty of Amazon is slightly more difficult than other platforms at home and abroad. First of all, registering a store requires: business license, legal person ID card, dual currency reference card and other information, and there is a high probability of failure when registering on the Amazon platform. If you fail, your entire set of information cannot be used for registration again.

3. Intellectual property protection system

Intellectual property on the Amazon platform mainly refers to infringement. Amazon has a complete store infringement complaint system mechanism. As long as a complaint is received, it will be investigated in a short time and a judgment will be given. It should be noted here that the Amazon platform is relatively strict in protecting brand infringement. If the brand product has been submitted for brand review, if there is infringement, the system will handle it quickly to ensure the rights and interests of the merchant.

4. Collection and payment system

The Amazon platform pays great attention to the security of the seller's funds and improves the operating cycle of funds. Now the Amazon platform makes a fund flow about once every 14 natural days, which greatly protects the security of the seller's funds.

5. Logistics service system

Amazon has more than 120 operation centers around the world. The role of these operation centers is to stockpile goods. Our sellers can store our goods in Amazon's warehouses in advance. When customers place orders, Amazon warehouses will automatically ship for us. This is what we call the FBA model, which is mainly for some large sellers; Amazon also has an FBM operation model, which refers to many of our small and medium-sized sellers who have trouble with funds or do not have their own supply channels, so they choose to do the self-delivery model. After the customer places an order, the seller purchases the goods and sends them to the customer through international logistics.