Amazon product operation ideas usually have two modes, divided into distribution mode and boutique mode, each has its own advantages and disadvantages for e-commerce companies developing in different periods.

1. Distribution mode

"Distribution", as the name suggests, is to upload products in large quantities through the platform. Amazon distribution is one of the common ways for sellers to promote and operate stores. For novice sellers who are not clear about positioning, do not know how to select products, and are eager to place orders, distribution is the first choice for promoting stores.

2. Boutique mode

The boutique mode, that is, the "small and beautiful" route, requires sellers to focus on a certain segment, have their own core technology, and build each product as a boutique.

An application mode that focuses on product selection and marketing. Even if the seller starts with a distribution mode, it will develop towards boutiques in the later stage. The boutique model requires sellers to optimize product listing pages in a more meticulous manner, conduct sufficient market research on the products on the shelves, and not blindly put them on the shelves. Sellers are also required to stock up in advance, and the funds required in the early stage may be relatively large. When choosing products, you must be targeted and pay attention to various indicators such as product quality, safety, performance, and appearance.