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Which cross-border export e-commerce operation model does Amazon belong to?

| 1Person Answer

亚马逊是无货源模式。

简单的说就是全网采集商品,通过ERP系统筛选处理,优化翻译并加价上传到亚马逊店铺中,利润主要来自跨国区域之间的价格差。

亚马逊无货源铺货模式,就是根据平台上架规则,选择一个商品种类上传大量的SKU,符合用户的浏览习惯并推荐给客户,在客户下单后,我们从采集处拍单发往我们的国际中转仓,有工作人员二次打包贴签发往国外客户手中。

亚马逊平台的规则不同于国内电商平台的规则,亚马逊平台是重视商品,轻店铺的特征。国内电商是重视销量、店铺等级及评价等。

Professional answer

C

电商运营

淘宝天猫运营知识,电商资讯,电商干货(美诗妮运营-琪琪)

Amazon is a no-source model.

Simply put, it collects goods from the entire network, screens and processes them through the ERP system, optimizes the translation, and uploads them to the Amazon store with a price increase. The profit mainly comes from the price difference between cross-border regions.

Amazon's no-source distribution model is to select a product category and upload a large number of SKUs according to the platform listing rules, which conforms to the user's browsing habits and recommends them to customers. After the customer places an order, we take the order from the collection office and send it to our international transit warehouse. There are staff who re-pack and sign and send it to foreign customers.

The rules of the Amazon platform are different from those of domestic e-commerce platforms. The Amazon platform is characterized by focusing on products and not on stores. Domestic e-commerce focuses on sales, store levels and reviews.

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