Advantages and disadvantages of Amazon platform:

Advantages:

1. Amazon has a large consumer base, so the platform traffic is also very large, and it will give more display to high-quality products, so it is easier to get traffic;

2. Amazon has its own FBA warehouse for sellers to store products, and provides packaging, delivery, customer service and other services, which can improve the delivery efficiency of products.

3. Compared with other e-commerce platforms, Amazon's product profits are relatively high; and if a product is successful, it is easy to increase sales of other products in the store.

Disadvantages:

1. Amazon now has more sellers, especially in popular sites such as the United States and the United Kingdom, and the competition is also relatively large;

2. Amazon's review of accounts is relatively strict, such as not being able to operate two stores on the same IP, and information changes will also be reviewed again;

3. The control of products is very strict, such as selling counterfeit goods, poor product quality, etc., will have a significant impact.