1. Obvious demographic dividend advantage

With a population of 1.35 billion, India is the world's second most populous country. Internet users are expected to reach 830 million in 2021. The huge population base is the basis of India's e-commerce volume.

2. Rapid and stable economic development

India is one of the fastest growing economies in the world, with GDP increasing by more than 6% for six consecutive years. In 2018, its GDP was basically the same as that of Britain and France, and it is regarded as the most attractive market by international capital.

3. Close trade relations between China and India

China is India's largest trading partner and largest source of imports. 16.6% of India's imports come from China, and it is highly dependent on Chinese goods.

4. Explosive growth in e-commerce

The total amount of Indian e-commerce is expected to reach US$200 billion in 2026, four times that of 2018; in 2034, it will surpass the United States to become the second largest e-commerce country.

5. Excellent e-commerce penetration

India’s uneven regional development has led to a lack of physical shopping places in second- and third-tier towns, which provides an inherent advantage for e-commerce penetration.

During the 2018 Diwali Festival, more than 80% of new customers came from small towns.

6. Amazon’s advantages in India

Amazon has been deeply rooted in India for 7 years and has become the most visited shopping website on local computers and mobile devices, ranking first in popularity. Currently, there are more than 400,000 sellers, with more than 170 million products selected, covering more than 100 categories. Electronics account for the largest proportion, followed by clothing and home furnishings.