Amazon is a global e-commerce platform with hundreds of millions of users.

Here are some characteristics of Amazon's audience:

1. Broad consumer base: Amazon's users cover consumers of all ages, genders, regions and cultural backgrounds. The wide variety of products on the Amazon platform, including books, electronics, household goods, clothing, food, etc., attracts different types of consumers.

2. Focus on quality and price: Amazon's consumers usually focus on quality and price. Amazon provides a large number of product reviews and rating systems, allowing consumers to better understand the quality and performance of products and make more informed purchasing decisions.

3. Tend to buy imported goods: There are many imported products on the Amazon platform, which are unique in quality and design, and therefore favored by many consumers.

4. Highly dependent on Amazon Prime service: Amazon Prime is a subscription service that provides a variety of benefits including fast and free delivery, streaming video, music and e-books. Many consumers are highly dependent on Amazon Prime service and are willing to pay for these benefits.

5. Actively use Amazon smart home devices: Amazon's smart home devices, such as Alexa and Echo series devices, are popular with many consumers. These devices can help consumers control home devices, play music, receive information, etc., providing a convenient smart life experience.

In summary, Amazon's audience is very broad. They pay attention to quality and price, like to buy imported goods, are highly dependent on Amazon Prime services, and actively use Amazon smart home devices.