1. Focus on products and ignore stores. The Amazon platform pays great attention to products. This is also related to the shopping habits of foreign countries. Unlike in China, old stores are advantages. On Amazon, whether you are a new store or an old store, as long as your product description is perfect and the introduction is exactly what the customer needs, it will be strongly recommended to buyers by the platform to increase the exposure of your products and stores. 2. Focus on display. Ask customer service. Display is the detailed display of the product. You can use the description of the product's performance, material, use and other aspects and the display of pictures to let customers understand all aspects of the product and understand whether the product is what they need. There is no need to ask customer service to introduce the product. Customers only communicate with sellers through emails, so they don't need to spend too much time on customer service to solve problems during operation and after-sales.

3. Focus on recommendation and ignore advertising. Amazon has a novice protection period of more than three months for newly opened stores. This is a great support for new TVs. It doesn't mean that you can be recommended if you spend a lot of money. In fact, as long as your product is good, you will be given enough push and exposure. 4. Focus on customers and ignore sellers. Amazon platform focuses on customers’ shopping experience and needs. The platform also seeks to economize products. There should be no exaggeration or special effects. Depreciation reduces unnecessary after-sales troubles. Unlike domestic e-commerce, Amazon’s products have their own independent pages, which include product details, customer reviews, seller quotations and other information. Moreover, when customers search for the same product, only the same product will appear. This single product page does not require any promotion fees, which can increase exposure. Sellers only need to focus on product sales and can enjoy the novice protection period.