Lei Jun's story with Joyo.com is an entrepreneurial journey full of challenges and opportunities.

Lei Jun founded Joyo.com in 1998. Behind this decision was his deep understanding of the Internet and his foresight. He saw the potential of e-commerce and was determined to build it into a leading B2C e-commerce platform in China. Joyo.com was initially positioned as an online book and audio-visual store. This choice made full use of Lei Jun's previous experience in selling goods in stores and his accumulated retail understanding. Under his leadership, Joyo.com grew rapidly in a short period of time and became one of the largest B2C e-commerce companies at the time.

However, as the company's scale expanded and market competition intensified, Joyo.com faced huge financial pressure. Due to the lack of sufficient financial support, Joyo.com fell into trouble under the impact of the financial crisis and the Internet bubble. In order to save the company, Lei Jun had to make a difficult decision: to sell Joyo.com to Amazon. Although this decision was painful, it was undoubtedly a wise choice for Joyo.com, which was in trouble at the time.

The sale of Joyo.com was a major blow to Lei Jun. He could not accept this fact emotionally, and even tried to cut off his connection with Joyo.com to avoid too much sadness. However, as an entrepreneur, he knew that this was a sacrifice that had to be made for the long-term development of the company.

Although the sale of Joyo.com made Lei Jun feel painful, he did not give up his dream of starting a business. On the contrary, he learned lessons from it, constantly summed up his experience, and laid a solid foundation for his future entrepreneurial journey. He also achieved remarkable results in the field of investment, realizing capital appreciation by investing in multiple projects.

The story of Lei Jun and Joyo.com is a typical entrepreneurial case, full of challenges and opportunities. It tells us that the road to entrepreneurship is full of uncertainty and risks, but as long as you have firm beliefs and unremitting efforts, you will be able to overcome difficulties and realize your dreams.

The reasons for this story are mainly as follows: First, Lei Jun's deep understanding of the Internet and his forward-looking vision enabled him to see the huge potential of e-commerce; second, the success of Joyo.com in its early stages proved the correctness of Lei Jun's business model; finally, in the face of difficulties, Lei Jun's decisive and wise decision-making not only saved the company but also laid the foundation for its future success.