1. Amazon Japan

Amazon Japan is the branch of Amazon in Japan. Founded in 1994 by President and CEO Jeff Bezos outside Seattle, Washington, USA, Amazon is now a global e-commerce giant with annual net sales of US$232 billion.

2. Rakuten

Rakuten is the largest e-commerce website in Japan, where customers can find a variety of products sold by manufacturers and third-party sellers.

3. Yahoo Japan Auctions

Yahoo! Auctions Japan is a Japanese peer-to-peer auction e-commerce platform. Users can sell their own goods, such as clothes, footwear, and electronics on the platform.

4. Yahoo Japan Shopping

Yahoo Japan Shopping (Yahoo! Shopping Japan) is a diversified Japanese e-commerce website under Yahoo. It offers various types of products, including cosmetics, electronics, clothing and footwear, home equipment, furniture and decoration, as well as restaurants and personal care services. Yahoo Japan is jointly controlled by SoftBank and Alibaba, and its various services are leading the digital age in Japan.

5. DMM.com

Founded in 1999, DMM.com is an e-commerce platform and Internet company. It offers a range of products, including digital content such as e-books, games, DVD distribution, mail order, online rental and video on demand. Other services include solar panel services, charity auctions, online games, online English education services and 3D printing. DMM also provides foreign exchange services to individual investors through DMM.com Securities.