An excellent Amazon operator must have the following 4 capabilities:

First: Language skills must be strong

If you are working on a Japanese site, the operator must be able to speak Japanese; if you are working on an American site, the operator must be proficient in English.

Of course, some company bosses do not know English or Japanese. Not knowing foreign languages ​​does not affect your entrepreneurship in the field of cross-border e-commerce, but employees at the specific operational level must know foreign languages, otherwise, many things in the operation will be unclear.

Second: Good character

Let me give you an example. One of the students in our incubation camp used to sell Bluetooth headsets. Because he did not understand operations, he hired a so-called senior operator with a monthly salary of 20K. After the team officially started running, the operator said that the competition for Bluetooth headsets was fierce, so we had to do evaluations for new products on the shelves, so we put up a lot of reviews. Later, the operator said that because the competition for Bluetooth headsets was fierce, we needed to do off-site traffic diversion, so we participated in a series of activities such as off-site flash sales. After all the operations, did the sales volume increase? It did, but most of the products were given away for free.

Afterwards, the operation said that because the competition in the Bluetooth headset market was fierce, we had to put in a lot of advertising, and then put in advertising with a very high budget.

Because we were fighting in a fiercely competitive category, the attacks from competitors, and the fact that the product quality was not completely controllable, we soon received bad reviews. What should we do if we receive bad reviews? The operation said that one bad review should be diluted by 10 good reviews.

According to this model, after one year, this student lost more than 1 million.

The operation in the story used his own computer to work and did not tell the boss about his operation details at all. He also asked the boss to pay commissions based on sales. For more than a year, the boss was losing money, but the operation was taking commissions.

And when the boss decided not to do fake orders or reviews anymore, the operation turned hostile instantly and said that if he did not do fake orders, he would have to find those off-site activities himself in the future.

Although there is no evidence, after a little thought, I feel that the operator's behavior is not normal. He obviously has a problem with his character. He is greedy and disregards the interests of the company. He has dug many holes for the company.

Third: The operator must be able to endure hardships

Various situations may occur during the operation of the store. For example, if you encounter follow-selling, sometimes it may be the software in the system that reminds you, and sometimes it is during the operation that you feel as if someone is following you. In this case, the person in charge of the operation may even need to get up in the middle of the night to check.

Fourth: The operator needs to be able to withstand pressure

Whether it is to rush for performance or to achieve the team's performance goals, the operator must be able to withstand the pressure in the process.