1. Basic knowledge includes: market research, product positioning, business model, marketing strategy, financial management and other aspects.

2. Market research is an important means to understand the needs of target users and the situation of competitors; product positioning is to determine the characteristics and pricing strategy of products based on market demand and own capabilities; business model refers to how an enterprise makes profits, including advertising revenue, sales revenue, membership system, etc.; marketing strategy refers to how to promote and promote products, including SEO, social media, advertising, etc.; financial management refers to how to control costs, improve efficiency and ensure profitability.

3. In the process of online entrepreneurship, it is also necessary to pay attention to issues such as laws and regulations, intellectual property protection, and talent recruitment, which are further in-depth content.

Understand the e-commerce industry. Learn about the channels and promotion models of e-commerce, pay attention to the latest developments in the e-commerce industry, and conduct in-depth research on major e-commerce platforms, including Taobao, JD.com, Amazon, etc.

2. Find the right business model. Determine your own products, pricing models and public relations promotion strategies.

3. Build a complete online website. According to your own positioning, build an e-commerce website, create a clear website architecture and interesting user experience, and professional technology can effectively maintain the website.

4. Actively expand sales channels. Actively expand physical stores, online shopping malls/APP channels and alliance marketing promotions, etc., to maximize the exposure of e-commerce and accumulate word-of-mouth.

5. Strengthen after-sales service. The most important existence in the e-commerce industry is consumers. We must fully value consumer experience, strengthen after-sales service, achieve consumer satisfaction and after-sales understanding, and create a lasting and good customer relationship.