• Good e-commerce,Welcome!
Home > Cross border EC > Amazon

Analysis of successful product selection cases of Amazon?

| 1Person Answer

1. Kindle电子书

Kindle电子书是亚马逊自主推出的产品,由于其独特的优势,成为了电子书阅读市场的领导者。亚马逊考虑到读者对于便携和可读性的需求,将Kindle设计为轻巧便携、阅读舒适、仿真度高等特点,深受消费者青睐。

2. AmazonBasics

AmazonBasics是亚马逊自主推出的品牌,包括家电、电子产品、家居用品、健身器材等产品,以价格实惠、质量可靠、种类繁多、服务及时等特点吸引了大量消费者。亚马逊在市场分析中发现,消费者在寻找实惠的产品时,更加注重价格和质量,故AmazonBasics的推出让消费者有了更多的选择,同时也刺激了亚马逊的销售额。

3. Amazon Prime

Amazon Prime是一个会员服务,为会员提供了免费快递、无限播放娱乐节目、互动游戏、电子书借阅等多种权益。这个服务的推出不仅提高了消费者对于亚马逊的黏性,还增加了用户的购买次数和平均购买金额。

4. Echo语音助手

Echo语音助手是一款智能音箱,可进行语音交互、播放音乐、发起电话、提醒日程等多种功能。亚马逊在市场调研中发现,消费者对于智能家居产品的需求越来越高,故推出了Echo语音助手,拓展了亚马逊的产品线,并与消费者建立了更加紧密的联系。

5. Amazon Web Services

Amazon Web Services是一种云计算服务,可以为企业提供存储、计算、数据库、分析等多种服务。亚马逊在分析市场需求时发现,云计算服务是大多数企业需要的,且市场前景广阔,故推出了AWS,并成为了云计算服务领域的领袖品牌。同时,AWS的推出也为亚马逊的多元化战略提供了重要支撑。

Professional answer

C

电商日记

系互联网项目运营者、设计师、企划人、TMT爱好者,曾参与多个新锐互联网项目开发与运营。

1. Kindle e-book

Kindle e-book is a product independently launched by Amazon. Due to its unique advantages, it has become the leader in the e-book reading market. Considering the readers' needs for portability and readability, Amazon designed Kindle to be lightweight, portable, comfortable to read, and highly simulated, which is deeply favored by consumers.

2. AmazonBasics

AmazonBasics is a brand independently launched by Amazon, including home appliances, electronic products, household goods, fitness equipment and other products. It has attracted a large number of consumers with its affordable prices, reliable quality, wide variety and timely service. Amazon found in market analysis that consumers pay more attention to price and quality when looking for affordable products. Therefore, the launch of AmazonBasics has given consumers more choices and also stimulated Amazon's sales.

3. Amazon Prime

Amazon Prime is a membership service that provides members with free express delivery, unlimited entertainment programs, interactive games, e-book borrowing and other rights and interests. The launch of this service not only increased consumers' stickiness to Amazon, but also increased the number of purchases and average purchase amounts of users.

4. Echo Voice Assistant

Echo Voice Assistant is a smart speaker that can perform voice interaction, play music, make calls, remind schedules and other functions. Amazon found in market research that consumers have an increasing demand for smart home products, so it launched the Echo Voice Assistant, expanded Amazon's product line, and established a closer connection with consumers.

5. Amazon Web Services

Amazon Web Services is a cloud computing service that can provide enterprises with storage, computing, database, analysis and other services. When analyzing market demand, Amazon found that cloud computing services are needed by most companies and have broad market prospects, so it launched AWS and became a leading brand in the field of cloud computing services. At the same time, the launch of AWS also provides important support for Amazon's diversification strategy.

Similar Q&A

recommend How to view sales of several months on Amazon?

    E-c News Continuously pushing e-commerce knowledge to you

    African netizens use China Africa cross-border e-commerce platform for online shopping
    looking at China's modern business history, the word "profiteer" must be familiar to everyone. To put it bluntly, profiteer is a person who earns a pric...
    how is the new seller of cross-border e-commerce doing?
    I believe many treasure mothers have an idea to do their own business and want to increase their income. Go to work, but you can't take care of your chi...
    how can cross-border e-commerce Amazon sell on Amazon platform without goods?
    cross border e-commerce trade entities in different customs territories conduct trade on the Internet, and then complete the whole transaction through cross-...
    Amazon store opening process and cost analysis!
    With the rapid development of cross-border e-commerce, more and more sellers want to enter Amazon. However, many people are still new to Amazon's cross-...
    Amazon plans to expand its pharmacy business on a large scale and will add same day delivery service
    Amazon Pharmacy says its growth strategy relies on the development and launch of “modular” pharmacies of varying sizes. (Amazon)
    It's convenient! Taobao adds WeChat Pay function
    On September 4th, Taobao and Tmall announced that in order to enhance consumers' shopping experience, Taobao plans to add WeChat payment capabilities an...
    China's Taobao working with startup on deliveries by reusable rocket
    SHENZHEN, China (hb2b) - Chinese rocket maker Space Epoch is working with Alibaba's online shopping platform Taobao to make reusable rockets for express...

    Latest Q&A More

    Popular tags