跨境电商亚马逊可以销售化妆品。
近年来,亚马逊开放了美妆类目的审核,降低了准入门槛,使得美妆产品的附加值高,隐藏着很大的利润空间。
此外,由于海外消费者更看重化妆品的实用性,而不是特定的奢侈品牌,这也为卖家提供了机会。
中国卖家依托强大的供应链优势,能够稳定地输出美妆类产品。
但是,需要注意的是,化妆品和护肤/护发用品在销售时必须符合正确的描述和贴标规定,同时遵守亚马逊的政策,避免因违反政策而遭到禁止销售的情况。
Cross-border e-commerce Amazon can sell cosmetics.
In recent years, Amazon has opened up the review of beauty and cosmetics categories, lowering the entry threshold, making beauty and cosmetics products high in added value and hiding a large profit margin.
In addition, since overseas consumers pay more attention to the practicality of cosmetics rather than specific luxury brands, this also provides opportunities for sellers.
Relying on the strong supply chain advantages, Chinese sellers are able to stably export beauty and cosmetics products.
However, it should be noted that cosmetics and skin care/hair care products must comply with the correct description and labeling regulations when they are sold, and comply with Amazon's policies to avoid being banned from sales due to policy violations.