E-commerce: the activities of conducting transactions and related services in the form of electronic transactions on the Internet, corporate intranets and value-added networks. There are many operating modes: ABC, common (B2B, B2C), C2C, B2M, M2C, B2A, C2A, O2O, etc. Online mall: As the name suggests, it is a virtual store where offline goods are transmitted to the network platform through the Internet for customers and sellers to trade. Taobao, JD.com, Vipshop, Amazon, etc. are mature in China. If you want to get a share of the e-commerce circle now, it is recommended not to squeeze into large platforms. The era of network traffic dividends has long passed, and the cake is getting smaller and smaller. It is recommended to build an independent website for brand e-commerce, which is the long-term strategic way out. I am also jumping out of the platform and preparing to do it myself. I am in Chengdu and have contacted an e-commerce solution company called yoyoyun. After a field investigation, I am ready to have in-depth cooperation. The team is reliable and the backend maintenance service is also in place. The key is that the template is particularly simple and atmospheric. The next step is to try foreign trade.