在亚马逊的广告过程中,亚马逊的广告采用点击付费和竞价的模式。当客户点击广告时,卖方应设置自己愿意支付的最高金额。
每个产品的预算都不一样,暂时没有具体的标准。作为一个小卖家,建议根据竞价的20-30倍来设置,相当于商家的广告每天至少可以点击20到30次,但现在亚马逊广告组一般每天20到30美元。
In the advertising process of Amazon, Amazon's advertising adopts a pay-per-click and bidding model. When a customer clicks on an ad, the seller should set the maximum amount he is willing to pay.
The budget for each product is different, and there is no specific standard for the time being. As a small seller, it is recommended to set it based on 20-30 times the bid, which is equivalent to the merchant's ad being clicked at least 20 to 30 times a day, but now Amazon's advertising group generally makes 20 to 30 US dollars a day.