Step 1: Select the ad type

In Amazon operations, Amazon ads are divided into automatic and manual ads. Automatic ads are ads that Amazon helps you place based on your product keywords, etc. This is captured by Amazon. For new Amazon operators or those who do not understand product search terms, you can try to place ads. Usually, if the listing is well written, the automatic ads will be relatively good. Manual ads are manually placed, mainly manually selecting keywords.

Step 2: Select products

Here you can choose the products that the seller wants to promote. It is usually recommended to choose hot-selling products for promotion. Products with high acceptance are generally better sold than unpopular products.

Step 3: Set the start time and budget

Here the start time is generally selected as the present. If you are advertising for Amazon activities, you can also adjust the start time. The budget is recommended to start from 10 and increase slowly. For novices, you can also make adjustments based on your own budget.

Step 4: Set keywords

If it is automatic advertising, there is no fourth step. Setting keywords means setting the keywords that Amazon wants to place. For example, if the seller sets Braces, the search for hat will not be found, and the seller's products will have a chance to be found by searching Braces.

Step 5: Set bidding strategy and bidding (CPC bid)

These two factors affect the CPC of Amazon sellers at the same time, that is, the click cost. There are many bidding strategies here, which can be seen from Amazon's text introduction. Generally, it is recommended that novices who are not sure about Amazon operations choose the only reduction mode so as not to spend too much.

CPC bidding is simpler. Sellers can decide the maximum price of their CPC. For example, if Mackey sets it to 1 US dollar, then in the only reduction mode, the seller's actual click cost will not be higher than 1 US dollar.

The last step: start the ad

After starting, the ad starts running. However, according to experience, many ads will take a few days to be effective. It is not recommended to judge the ad when the number of clicks is less than 30. The Amazon system also needs to judge and run data.