1. Select products that need to be advertised

Sellers first select products that need to be advertised, and may need to select several products for testing in advance. Many people think that if there are not 5 to 10 product reviews, then you should not consider advertising for the time being. This makes sense. Of course, this does not mean that products with few or no reviews cannot be advertised. If there is sufficient advertising budget, it is also possible.

2. Select keywords to use product listings

When you first choose keywords, you should make full use of your own product listings, and then carefully study your competitors' listings. You can use some small tools to check back and query the advertising keywords set by your competitors' listings. Don't think that you spend too much time researching keywords before advertising, because the subsequent work will be based on this. If you don't have time and are not willing to run manual ads, then you need to find the keywords you want to bid for.

3. When placing automatic ads, you should pay attention to the following points:

1. The automatic generation function of automatic ads can save you a lot of time, but first you need to have a product page with detailed and appropriate product descriptions

2. Run automatic ads for 7 days with reasonable bids and budgets

3. Download the index word report that people use to search and click on your ads

4. Pause running ads, select the best-performing keywords, and use them as the basis for placing manual ads to continuously refine keywords

5. Sellers who have placed PPC ads know that the best way is to combine the two types of ads, taking advantage of each, placing short-term automatic ads to obtain useful keywords, and placing long-term manual ads to continuously drive traffic to products and increase product exposure.