Opening a cross-border e-commerce store on Amazon is moderately difficult. Specifically, the process of opening a store includes the following steps:

1. Registering a store: You need to prepare materials such as business license, ID card, dual-currency credit card, contact information, clean email and network environment. During the registration process, it should be noted that one person can only have one Amazon store. If you want to do a store group model, you need to purchase a cloud server.

2. Listing of goods: You can choose to prepare your own goods or adopt a no-source model. The no-source model requires finding a suitable supplier and listing, pricing, and promoting the goods.

3. Logistics and distribution: According to the weight of the goods and the buyer's region, choose the appropriate logistics method to ensure that the goods are delivered to the buyer quickly and accurately.

4. Customer service and after-sales: In order to solve the buyer's problems and disputes, it is necessary to provide effective customer service. At the same time, pay attention to the buyer's evaluation and deal with after-sales problems in a timely manner.

5. Marketing promotion: In order to increase sales, it is necessary to formulate appropriate marketing strategies, such as keyword optimization, discount activities, gift giving, etc.

6. Financial management: Rationally plan the flow of funds to ensure smooth store operations.

In general, it is moderately difficult to open a cross-border e-commerce store on Amazon. However, it should be noted that opening a store on Amazon is not achieved overnight, and requires long-term persistence and continuous learning. For sellers with e-commerce operation experience, market analysis capabilities and sufficient time, there is a greater chance of successfully opening a store and making a profit. In addition, with the saturation of the domestic e-commerce market, many domestic merchants and entrepreneurs have turned their attention to cross-border e-commerce. As the world's largest cross-border e-commerce platform, Amazon still has a lot of room for market development.