First, it is the rapid development of Internet technology. When Amazon was first established, the Internet was developing most rapidly. It was very wise for Amazon to choose to conduct business activities online at this time and develop its business before other online stores.

More importantly, he understood the Internet. He once said that this technology was the reason why Amazon was ahead of Barnes & Noble and Borders Online Bookstore.

First, Amazon has established long-term connections with thousands of international brands and has a good trust relationship.

Second, Amazon has established a complete cross-border logistics system through its global layout.

Finally, because of its long-term cooperation with brands, Amazon has built a large number of systems and tools, which allow brands to easily connect with Amazon China through these systems and tools, making work simple.

The Amazon platform is the world's largest e-commerce platform and the most chosen platform for domestic cross-border e-commerce sellers. So it must have its special advantages and platform characteristics. Today, let's learn with everyone why Amazon is so popular? Analysis of the advantages of the Amazon platform in China's cross-border e-commerce.

Amazon's main business currently covers six parts: online stores, offline physical stores, third-party sales, network services (AWS), subscription services (Prime) and other businesses. It has rich business types and a complete structure. Each segment of the business has obvious competitive advantages and market dominance.