1. Wide market coverage: Amazon has 14 sites around the world, covering more than 180 countries. For example: the United States, Canada, Mexico, Japan, the United Kingdom, Germany, Spain, Italy, etc. In these developed countries and regions, the Amazon platform is the largest online shopping platform in the mainstream market with a higher consumption level.

2. Largest market share: According to data from 2019, Amazon accounted for 47% of the US cross-border e-commerce market, ranking first; at the same time, eBay, which ranked second, only accounted for 6.1%. It can be seen that Amazon has a dominant position in the US market.

3. Largest order volume: In 2019, Amazon's prime members have reached 100 million, with 95 million members in the US site alone, and a Prime member conversion rate of 74%. Compared with other platforms, the strong consumption power of prime members has also brought more orders to Amazon.