Is Amazon cross-border e-commerce investment reliable?
具体靠谱不靠谱还是要看你自己自己做分析。
跨境电商投资，这家电商公司拿了投资可以做些什么事情呢？
无外乎以下几点：
1.拿投资扩大拿货能力，囤货到FBA仓库，降低运费，提高利润空间
2.拿投资扩大经营范围，用投资的钱研发电商工具，提高企业核心竞争力
3.拿投资扩大市场影响，买更多的流量，提高品牌知名度
个人认为，只有第二点是值得投资的，第一点和第三点，很容易随着市场的变化而失败！
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Professional answer
Whether it is reliable or not depends on your own analysis.
Cross-border e-commerce investment, what can this e-commerce company do with the investment?
Nothing more than the following points:
1. Use the investment to expand the ability to get goods, stock up goods in FBA warehouses, reduce freight costs, and increase profit margins
2. Use the investment to expand the scope of business, use the investment money to develop e-commerce tools, and improve the core competitiveness of the enterprise
3. Use the investment to expand market influence, buy more traffic, and increase brand awareness
Personally, I think only the second point is worth investing in. The first and third points are likely to fail as the market changes!
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Reliable, Amazon is currently a giant in the cross-border e-commerce industry, and its international site has covered more than 100 countries. The operation of Amazon stores is not as simple as everyone says, from the initial product selection, distribution, re-selection of products in distribution, delivery without source, and international logistics, the profit of the whole process is more than 50%.
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