在亚马逊平台上上传和上架鞋类产品的流程大致如下:
1. **进入卖家后台**:首先,登录亚马逊卖家平台,点击屏幕左上角的“Inventory”(库存),然后选择“Add a product”(添加产品)。
2. **创建新商品清单**:在“Add a product”页面,选择“Create a new product listing”(创建新商品清单)。
3. **选择商品品类**:在列表中选择您的鞋类产品所属的详细品类。您可以输入关键字进行搜索,找到相应的品类后点击“Select”(选择)。
4. **输入商品信息**:接下来,输入重要的商品信息,如规范的商品名称、高质量的产品图片(纯白背景)、详细的商品描述和重要属性。这些信息中,带红色星号标记的是必填项。
5. **保存并完成**:确认所有必要信息已填写完毕后,点击“Save and finish”(保存并完成)按钮。在首次创建商品的过程中,图片不会马上上传,要等商品信息都输入完毕后,点击“Save and finish”按钮时才会上传图片。
6. **等待商品显示**:保存后大约30分钟,商品信息会展示在亚马逊前台和您的管理库存页面上。
7. **注意事项**:
- 每个产品只能发布一次,重复发布可能导致产品下架并受到处罚。
- 如果没有品牌授权,不能添加品牌字样或类似字样,以免侵权。
- 产品标题的关键词不能堆砌,否则可能违反平台规则,导致产品下架。
- 正确选择产品分类,以获得亚马逊更多的曝光和展现,提高买家购买欲望。
以上流程是一般性的指导,具体操作可能会根据亚马逊平台的政策和界面更新有所不同。建议在操作前仔细阅读亚马逊的最新指南和政策,以确保符合所有要求。
The process of uploading and listing footwear products on the Amazon platform is roughly as follows:
1. **Enter the seller's backend**: First, log in to the Amazon seller platform, click "Inventory" in the upper left corner of the screen, and then select "Add a product".
2. **Create a new product listing**: On the "Add a product" page, select "Create a new product listing".
3. **Select product category**: Select the detailed category to which your footwear product belongs in the list. You can enter keywords to search, and click "Select" after finding the corresponding category.
4. **Enter product information**: Next, enter important product information, such as standardized product name, high-quality product pictures (pure white background), detailed product description and important attributes. Among these information, those marked with red asterisks are required.
5. **Save and finish**: After confirming that all necessary information has been filled in, click the "Save and finish" button. During the first creation of a product, the image will not be uploaded immediately. The image will not be uploaded until the product information is entered and the "Save and finish" button is clicked.
6. **Wait for the product to be displayed**: About 30 minutes after saving, the product information will be displayed on the Amazon front desk and your Manage Inventory page.
7. **Notes**:
- Each product can only be posted once. Repeated posting may cause the product to be removed from the shelves and be punished.
- If there is no brand authorization, brand words or similar words cannot be added to avoid infringement.
- Keywords in the product title cannot be piled up, otherwise it may violate the platform rules and cause the product to be removed from the shelves.
- Correctly select the product category to obtain more exposure and display on Amazon and increase buyers' desire to buy.
The above process is a general guide, and the specific operations may vary according to the policies and interface updates of the Amazon platform. It is recommended to read Amazon's latest guidelines and policies carefully before operation to ensure that all requirements are met.