He is a 10-year veteran in cross-border e-commerce

Once, one person operated Amazon

The first year's performance exceeded 3 million US dollars

Today, one person still operates Amazon

The monthly performance exceeds 500,000 US dollars, and he has successfully built his own brand

He is Singapore's big seller-Ivan Ong

At the second technology conference, he shared his super practical dry goods skills

1. I focus on building a brand and work hard

As a cross-border veteran who has been engaged in cross-border for many years, I have always been against doing whatever makes money. This way, the energy is too scattered and the effect is not good! For so many years, I have only focused on building a brand, and now I have created my own brand story in the field!

In brand building, I advocate the integration of Chinese and Western, both internal and external, that is, combining domestic and overseas business thinking! Brand building can be carried out in three steps:

1. Understand the brand concept

In the American concept, brand (Branding) is an important concept. To do business, you must first build a brand. How to build a brand? A brand is a culture facing customer groups. You must understand your customers, including what kind of people they are, what their preferences are, what products they usually pay attention to, what products they usually buy, etc.

2. Create product stories

Understand the needs of customers and then determine what products you want to sell. The key is to give this product a brand story to enrich the brand image. What kind of feeling will customers have after receiving the product and reading the brand story? Can they get the pleasure of surprise? When creating a brand story, the above points cannot be ignored.

3. Single product derivative incremental consumption

If the customer is a cyclist. The seller's product is a pair of cycling shoes (boots). Then the brand story can focus on "the shoes are light and comfortable, and easy to ride quickly." Further expansion can become a product culture of "wearing the product, riding faster and faster." Then, once the cycling shoes (boots) are successfully accepted by the market, cycling helmets, protective gear, socks, etc. can be further launched to derive more consumption.

2. I focus on customer portraits and build groups

If you want to do a good job in brand marketing, you must build a customer group that matches the brand direction. To build a customer group, I not only work hard on Amazon, but also make full use of Instagram, Facebook and other off-site platforms to accumulate customer portraits, position marketing, increase brand awareness and influence, and achieve brand appreciation.

On Facebook, I divide the crowd into two categories: custom audience (target customer group) and Lookalike Audience (similar customer group). The former is to promote purchases, and the latter is to convert potential customers into customers.