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Self-study the basics of Amazon?

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1. 关于开店费用的问题,亚马逊开店有专业卖家和个人卖家两种账户类型,所对应的分别是企业和个人账户。

收费标准也是不一样的:专业:费用=销售佣金+月租金个人:费用=销售佣金+按件收费此外,亚马逊还有欧洲、北美、日本三大站点,每个站点不同,费用的收取也是不同的。

2. 关于一些侵权情况,你一定要知道的。

一、图片侵权

图片侵权一般发生在第三方卖家之间,有些人看到别人店铺的产品图片拍的好看就拿来用,作为原图拍摄的卖家可以用原图来直接投诉。其实市面上有那么多做外包图片处理的美工工作室,卖家是很容易搞定自己的图片的。

二、商标侵权

未得到产品品牌官方的正规授权,擅自使用对方已注册商标的Listing,或者发布产品时把别人的商标写在自己的Listing标题、五行特性、产品描述和Search Term关键词等详情信息中,都属于侵权行为。

三、专利侵权

专利权保护的是新颖性的技术,专利包括三个类型:外观设计专利、实用专利、发明专利。

1、外观设计专利权:产品的形状、图案、色彩或者其结合所做出的富有美感并适用于工业上应用的新设计,简单来讲就是长得像,只要有60%以上的相识投诉侵权就会被处罚。

2、实用专利权:指对产品的形状、构造或者其结合所提出的适于实用的新的技术方案,有时会被人们又称小发明或小专利,比较具有实用性。

3、发明专利权:某个产品拥有发明专利权,未经允许不可以擅自生产销售,也就是指仿品。

专利侵权相对来说比较难以识别,因为要判定一个产品是否有专利,要查找其专利人、专利名或专利号,但这对于卖家来说并不是一件易事。

因此为了避免专利侵权,卖家在选品和发布产品过程中,一定要尽量通过多个渠道了解产品的相关信息,向供应商咨询,向有经验的同行卖家请教,都是甄别专利侵权与否的有效途径。

四、版权保护的重点就是独创性的作品,其实做不做版权登记,作者都享有版权,但是不做版权登记,谁是原作者就很难证明了。

Professional answer

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移动电商那些事

分享移动电商最新动态和移动电商实操干货

1. Regarding the cost of opening a store, Amazon has two account types: professional sellers and individual sellers, corresponding to corporate and personal accounts respectively.

The charging standards are also different: Professional: Fees = Sales Commission + Monthly Rent Individual: Fees = Sales Commission + Per-item Charge In addition, Amazon also has three major sites in Europe, North America, and Japan. Each site is different, and the fees are also different.

2. You must know about some infringement situations.

1. Image infringement

Image infringement generally occurs between third-party sellers. Some people see that the product pictures of other people’s stores are beautiful and use them. Sellers who take the original pictures can use the original pictures to directly complain. In fact, there are so many art studios on the market that do outsourced image processing. It is easy for sellers to handle their own pictures.

2. Trademark infringement

If you do not obtain the official authorization of the product brand, use the other party's registered trademark listing without authorization, or write other people's trademarks in your own listing title, five-element characteristics, product description and Search Term keywords and other detailed information when releasing products, it is an infringement.

3. Patent infringement

Patent rights protect novel technologies. Patents include three types: design patents, utility patents, and invention patents.

1. Design patent rights: new designs made by the shape, pattern, color or combination of products that are aesthetically pleasing and suitable for industrial applications. In simple terms, they look alike. As long as more than 60% of the acquaintances complain about infringement, they will be punished.

2. Utility patent rights: refers to new technical solutions suitable for practical use proposed for the shape, structure or combination of products. Sometimes they are also called small inventions or small patents, which are more practical.

3. Invention patent rights: A product has an invention patent right, and it cannot be produced and sold without permission, which means imitations.

Patent infringement is relatively difficult to identify, because to determine whether a product has a patent, you need to find its patent holder, patent name or patent number, but this is not an easy task for sellers.

Therefore, in order to avoid patent infringement, sellers must try to obtain relevant information about the product through multiple channels during product selection and product release. Consulting suppliers and asking experienced peer sellers are effective ways to identify patent infringement.

Fourth, the focus of copyright protection is original works. In fact, whether or not copyright registration is done, the author enjoys the copyright. However, if copyright registration is not done, it is difficult to prove who the original author is.

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