There are more than 95% of Amazon's agency operation companies on the market. The fees are composed of basic services and commissions. Moreover, the charging standards for basic service fees are different for each company. The average is about 80,000 yuan a year. Among the agency operation fees, the largest expenditure is the commission of 8 points.

The core profit point of Amazon's agency operation is the commission of 8 points. If the monthly sales volume reaches 50,000 US dollars, the cost of Amazon's agency operation in the first year will be more than 400,000. This is also the core reason why Amazon's agency operation company strives to quickly increase the sales of agency stores. If the agency store performs poorly, it will not only fail to receive commissions, but also affect the renewal of the second year, and may also have a bad impact on the brand.

Promotion costs

If sellers choose to do e-commerce, then promotion is definitely indispensable. If you want to quickly attract traffic, both on-site promotion and off-site promotion should be carried out together, but the ratio of ACOS of on-site advertising and off-site promotion is also a problem that many sellers cannot grasp well.

At the beginning of operation, the store traffic is very small, and on-site advertising is the main source of traffic. The proportion of advertising in Amazon-operated stores is not low, especially at the beginning of store operation, advertising accounts for about 15% to 20% of sales. This data will slowly decline after three to six months. The advertising ratio during the stable operation period is between 10% and 15%.

Off-site promotion still has high requirements for team resources. There are very few reliable resources. There are many channels for promotion, such as celebrity blogs, Facebook, YouTube, discount websites, etc. The consumers of this kind of advertising mainly depend on the needs of the operators.