截至2021年,Shopee超过了去年位居榜首的亚马逊,成为全球排名第一的电商APP。
根据Adjust发布的2021年电子商务应用报告,Shopee购物应用安装量同比增长10%,其中亚太地区的安装量增长9%、拉丁美洲增长11%、EMEA(即为欧洲,中东及非洲三个地区的合称)增长15%。
数据显示,Shopee应用内浏览时长也有所增长,2021年增幅最大的是拉丁美洲(27%),远超全球水平(12%);亚太地区和EMEA地区与全球水平基本持平,分别增长10%和13%。
在应用内收入方面,2021年5月创下有史以来最高收入;且2021年10月、11月和12月这三个月加起来的总收入,超过了过去九个月,收入成长十分迅猛。
Shopee是一个在线电子商务平台,总部设在新加坡,隶属于冬海集团 (以前称为 Garena ),该公司于2009年由新加坡华人李小冬创立。虾皮购物于2015年首次在新加坡推出,目前已扩展至全球。
As of 2021, Shopee has surpassed Amazon, which ranked first last year, to become the world's number one e-commerce app.
According to the 2021 E-commerce Application Report released by Adjust, the number of installations of Shopee shopping apps increased by 10% year-on-year, with installations in the Asia-Pacific region increasing by 9%, Latin America by 11%, and EMEA (the collective name for the three regions of Europe, the Middle East and Africa) by 15%.
Data shows that the browsing time in Shopee apps has also increased. The largest increase in 2021 was in Latin America (27%), far exceeding the global level (12%); the Asia-Pacific region and the EMEA region are basically the same as the global level, with an increase of 10% and 13% respectively.
In terms of in-app revenue, May 2021 set the highest revenue ever; and the total revenue of October, November and December 2021 exceeded the past nine months, and the revenue growth was very rapid.
Shopee is an online e-commerce platform headquartered in Singapore and is part of the Dong Hai Group (formerly known as Garena), which was founded in 2009 by Singaporean Chinese Li Xiaodong. Shopee was first launched in Singapore in 2015 and has now expanded globally.