Different delivery methods

For sellers who use FBA to ship goods, when customers place an order, Amazon's storage center will start to deliver, and there is only this delivery channel.

For sellers who use FBM to ship goods, there are more delivery methods to choose from. Sellers can flexibly choose the appropriate logistics method based on buyer needs and product characteristics, such as international postal, international express, and dedicated line logistics services. At the same time, sellers using FBA can also better control logistics costs.

Different delivery time

For sellers who use FBA to ship goods, the products are stored in the local Amazon storage center. When the buyer places an order, Amazon can quickly deliver the products to the buyer, greatly shortening the delivery time. Therefore, FBA's delivery time is guaranteed and the delivery speed is relatively fast.

Sellers who use FBM for delivery generally involve cross-border transportation. There are many uncontrollable factors in the delivery time of cross-border transportation, such as customs clearance and warehouse arrangement, which will affect the delivery time. Therefore, the delivery speed of FBM is relatively slow, and the logistics cycle is generally longer.

Different investment costs

The investment cost of FBA is relatively high, and the financial pressure is relatively large. First of all, sellers who choose FBA need to purchase products in advance and send them to Amazon warehouses. In order to ensure sufficient inventory, a large amount of stocking funds is required. In addition, Amazon's warehousing and delivery services are not free. Sellers need to pay Amazon storage fees, logistics transportation fees, long-term storage fees, excess storage fees and other fees according to different situations.

The investment cost of FBM is relatively low, and the financial pressure is relatively small. Sellers who use FBM do not need to stock up a lot of goods, nor do they need too large warehouses, which greatly reduces the investment cost. In addition, FBM sellers can find logistics carriers by themselves, so that they can also have a certain control over logistics costs.

Another point worth mentioning is that FBM is also called "no-source model" by some sellers. When the buyer places an order, the seller can place an order on a third-party source platform, and then the third-party source platform will complete the final delivery and distribution. Sellers who adopt this FBM model do not need to stock up or have warehouses, and the investment cost is greatly reduced, and the financial pressure is relatively small.

Different control rights

Sellers who adopt FBA have more control over the pre-order process. Amazon will provide you with a series of services such as packaging, delivery, returns and consultation after the order is placed. This means that after the order is placed, the subsequent packaging, delivery, returns and consultation will be controlled by Amazon.

Sellers who adopt FBM can fully control all business processes such as inventory, delivery and after-sales returns. If you are a multi-channel seller, FBM can allow you to have a more accurate grasp of product stocking and inventory, and more precise control. In addition, sellers have absolute control over the final packaging of their own products. Sellers can be creative and promote their brands through exquisite and appropriate packaging.

Different traffic acquisition

Sellers using FBA tend to have higher search rankings and tend to have an easier time acquiring traffic