1. 账号注册。提前准备好相应的材料,避免注册遇到问题,多次审核,耽误开店时间!
2. 选品。跨境行业有句话“3分运营,7分选品”,不知道卖什么,卖不对产品,只能眼红,同行月入上万美金!
3. 产品上架。详细了解标题、图片、卖点、描述、关键词、价格、QA、Listing七大知识点。打好运营基础,让你快速被买家搜索到,提高买家购买率!
4. listing优化。lisitng写的好,是一个产品成为爆款的基础。学会如何写一个高质量的listing,在同类产品中脱颖而出,被系统抓住,被买家看到!
5. 亚马逊CPC广告。还说酒香不怕巷子深?跨境平台流量为王,只有打得好广告,才能拥有更多订单!
6. 多渠道推广。主要学习Promotion、Deals、Coupons三个方面,增加引流渠道,让更多的人看到你的产品!
7. FBA物流。怎么把货运到跨境买家手上?一直以来,物流和库存问题都是卖家们最担心的问题,想要减少成本,提高订单时效性,必要要明白亚马逊物流系统是怎么操作的,因此,小白卖家必然要懂这两样东西。
1. Account registration. Prepare the corresponding materials in advance to avoid problems with registration, multiple audits, and delays in opening a store!
2. Product selection. There is a saying in the cross-border industry that "30% operation, 70% product selection". If you don't know what to sell and sell the wrong products, you can only be jealous of your peers who earn tens of thousands of dollars a month!
3. Product listing. Learn more about the seven major knowledge points of title, picture, selling point, description, keywords, price, QA, and Listing. Lay a good foundation for operation so that you can be quickly searched by buyers and increase the buyer's purchase rate!
4. Listing optimization. A good listing is the basis for a product to become a hit. Learn how to write a high-quality listing that stands out from similar products, is caught by the system, and is seen by buyers!
5. Amazon CPC advertising. It is said that good wine needs no bush? Traffic is king on cross-border platforms. Only by advertising well can you get more orders!
6. Multi-channel promotion. Mainly learn about Promotion, Deals, and Coupons to increase the traffic channels and let more people see your products!
7. FBA logistics. How to ship goods to cross-border buyers? Logistics and inventory issues have always been the most worrying issues for sellers. If you want to reduce costs and improve order timeliness, you must understand how the Amazon logistics system operates. Therefore, novice sellers must understand these two things.
Amazon's cross-border e-commerce is an international network sales model. Its introductory knowledge can help beginners understand and master the relevant basic concepts and operating procedures. As the world's largest online shopping platform, Amazon's cross-border e-commerce business has been increasingly valued and favored by people. Introductory knowledge can allow beginners to better understand the relevant knowledge of Amazon's cross-border e-commerce, including platform registration, product selection, transportation and logistics, overseas warehousing and other important contents, so as to lay a solid foundation. In addition, beginners also need to understand Amazon's sales strategies and rules, such as points, advertising, evaluation, etc., as well as the risks and challenges faced by Amazon's cross-border e-commerce, such as customs inspections, intellectual property issues, etc. Only through systematic learning and continuous improvement of one's own technology and practical experience can we gain more opportunities and competitive advantages in Amazon's cross-border e-commerce.
1. Product selection.
You must know that at this stage of Amazon, as the entire market competition becomes increasingly fierce, it is already an era of "product is king".
2. Product delivery.
You can choose two logistics modes, FBA and FBM, for delivery on Amazon