跨境电商平台亚马逊发货的主要方式有三种:FBA、第三方海外仓和自发货。
1、FBA
亚马逊物流就是常说的发FBA,全称是Fulfilment by Amazon,它是由亚马逊提供的包括仓储,拣货打包,派送,收款,客服与退货处理的一条龙式物流服务。但不负责清关和中国派送至亚马逊仓库的服务。通俗来说就是,亚马逊卖家可以将库存放在亚马逊FBA仓,由亚马逊负责发货、售后。
2、第三方海外仓
相比亚马逊的FBA来说,海外仓的很多问题与客户的沟通是比较及时的,而且价格比起FBA也是优惠很多。
3、自发货
自发货选择什么渠道,一般要根据所售产品的特性(种类、货值、尺寸、安全性)、客户的时效要求和所在地、物流预算以及淡旺季来综合判断。通常情况下,主要有邮政、快递、专线这三种物流分类。
扩展资料:
FBA优势:
1、FBA的产品全部有购物车,提高产品(listing)排名,提高客户信任度,进而提升转化率;
2、配送时效快,一般买家购买FBA的产品,可以隔天收货;
3、亚马逊专业客户帮忙处理售前咨询和售后问题;
4、亚马逊有权抹掉由于物流派送问题产生的中差评(包括派送时效、包裹挤压破损等等由FBA引起的问题);
5、对于标准尺寸内,单价超过300USD的产品免除所有FBA的物流费。
There are three main ways for Amazon, a cross-border e-commerce platform, to ship goods: FBA, third-party overseas warehouses and self-delivery.
1. FBA
Amazon Logistics is often referred to as FBA, the full name is Fulfilment by Amazon, which is a one-stop logistics service provided by Amazon, including warehousing, picking and packing, delivery, collection, customer service and return processing. But it is not responsible for customs clearance and delivery services from China to Amazon warehouses. In layman's terms, Amazon sellers can put their inventory in Amazon FBA warehouses, and Amazon will be responsible for delivery and after-sales.
2. Third-party overseas warehouses
Compared with Amazon's FBA, many issues of overseas warehouses are communicated with customers in a more timely manner, and the price is much more favorable than FBA.
3. Self-delivery
The choice of channel for self-delivery is generally based on the characteristics of the products sold (type, value, size, safety), the customer's timeliness requirements and location, logistics budget, and off-peak seasons. Usually, there are three main types of logistics: postal, express, and dedicated line.
Extended information:
Advantages of FBA:
1. All FBA products have shopping carts, which improves product (listing) rankings, increases customer trust, and thus increases conversion rates;
2. Fast delivery time. Generally, buyers who purchase FBA products can receive them the next day;
3. Amazon's professional customers help deal with pre-sales consultations and after-sales issues;
4. Amazon has the right to erase negative reviews caused by logistics delivery issues (including delivery time, package extrusion and damage, etc. caused by FBA);
5. For products within standard sizes with a unit price of more than 300USD, all FBA logistics fees are exempted.