2021 is the worst year for e-commerce.

Driven by the epidemic, the cross-border e-commerce industry ushered in rapid development last year, but this year it seems to have hit rock bottom. Many sellers have reduced their goals to the lowest, just hoping to survive.

In the first quarter of this year, a large number of newcomers entered the market, and competition intensified; in the second quarter, Amazon cracked down on review violations, a large number of sellers were banned, and the price war was fierce. Many sellers lost money to maintain their rankings; in the third quarter, freight costs soared, and profits were further diluted; in the fourth quarter, sales did not increase during the peak season.