The procedures and costs for opening a store vary by country and region, but generally speaking, the procedures and costs for opening a store on Amazon Europe are reasonable. First, to open a store, you need to register an account and verify your identity, then choose a suitable seller plan and category, then fill in the product information and upload the corresponding documents, and finally conduct a product review before you can put it on the shelf. These steps are the main part of the process. Next, to cooperate with Amazon, you need to pay certain store opening fees, monthly fees, transaction fees, storage fees, etc., but the specific amounts also vary depending on different seller plans and categories. Generally speaking, these fees are considered to be relatively reasonable because sellers can use the platform and customer resources provided by Amazon to achieve sales and expand their business. In short, the procedures for opening a store on Amazon Europe are standardized and the fees are transparent, which is worth considering for sellers.