1. Choose the right platform

To do cross-border e-commerce, you need an online platform for customers to select products, place orders and pay. You can choose an e-commerce platform like Amazon, or you can build your own independent website. However, due to the fierce competition among major e-commerce platforms, high promotion fees, deductions, etc., and complicated rules, it is difficult for newcomers to stand out, so it is recommended that you build your own independent website. Not only is the cost relatively low, but you can also control the products yourself, and it is easy to get started.

It is very simple to build a cross-border e-commerce independent website. Open the official website of sxl.cn, register an account, and select "Create a website" and select a "foreign trade" template.

Click the template to enter the editing page, where you can add the functions you need through [Add a new section], including stores, blogs, pricing tables, custom applications, product displays, titles, albums, message forms...

In the upper left corner [Settings], you can set the website domain name and other basic information. Click "Multi-language-Enable language switcher", you can also open a multi-language website, link multiple websites in different languages, and let your foreign trade website meet the needs of customers in multiple languages.

After you have done it and previewed it correctly, click "Go Online" in the lower left corner.

2. Determine the market

Which market are you going to focus on and who are your target customers? You need to think clearly about this. At present, the European and American markets have gradually become saturated, and platforms such as Amazon and eBay are very competitive, which may not be able to survive for small and medium-sized sellers. Therefore, you can focus on some Southeast Asian and Japanese markets, Indonesia, Malaysia, Thailand, the Philippines, Vietnam, and Singapore, with a total population of about 580 million. This is also a very broad e-commerce market with great potential.

3. Product selection

Product selection is a very important part of cross-border e-commerce business and is the main factor affecting product sales. It is recommended that the life cycle of the selected products should be at least one year to facilitate subsequent product upgrades; secondly, it should conform to the current trend and pay attention to market dynamics. The monthly search volume of keywords should preferably exceed 100,000+; in addition, it is necessary to ensure that the source of goods has certain advantages, stable supply, low cost, large profit margin, and avoid product selection infringement.

3C products (information appliances) are recognized as high-profit products. At the same time, clothing, beauty and skin care, household cleaning, etc. also have great profit margins, which are all types that merchants can choose.

4. Operation

The complete tutorial for getting started with cross-border e-commerce naturally requires the important step of operation. This requires you to have a marketing mindset, explore product selling points, and have the ability to analyze data, control the overall situation, and implement marketing strategies. You can use the coupons, membership system, SEO optimization, fan operation, and data analysis functions of "Online" sxl.cn to carry out subsequent website operations.