一、亚马逊和淘宝的区别
相信很多人知道淘宝,但是对亚马逊不是特别清楚,亚马逊是全球最大的跨境电商平台,在全球多个地区都有站点,他们之间最大的区别就是一个主要做国内,一个主要做全球化的平台。它们之间的区别在于:
1、平台性质不同:亚马逊不仅仅是全球最大的网络零售商,也是家云计算技术解决方案公司,而国内的电商平台属于单纯的线上购物平台。
2、面对的消费市场不同也有所区别:亚马逊属于出口跨境电商平台,就是将中国制造销往海外,能够与海外终端消费者直接接触,而国内电商面对的是国内消费市场,属于内销。
二、亚马逊开店能为我带来什么
在淘宝上开一个店,再去亚马逊开一个店究竟能为我带来什么 相信很多人都会问这个问题。其实这个很好理解,自己已经有一个淘宝店了,我再去亚马逊开一个店,那我商品的销售渠道也就多了一个,而且还很有可能客单价会比国内更高,取得更丰厚的利润。
三、亚马逊和淘宝他们的运营模式有何区别呢
亚马逊是一个以产品为中心的平台,在该平台没有店铺的概念,只要你的产品够好,那么就会得到平台的特推,但是淘宝不同,淘宝更看重的是卖产品的店铺,在商品推广这一块,店铺占了很大一部分比重。
四、操作方面
店铺淘客的流程是用采集软件去采集1688或者淘宝其他店家的商品,然后根据自己的一些要求后,一件上传到自己的店铺当中,整个流程可以说非常简单,人人都可以上手。亚马逊,首先亚马逊上传商品的时候,都是要用英语填写描述,标题等,但是一般的采集软件采集到的商品信息都是中文,并且采集软件将商品导入到亚马逊店铺中还需要ERP管理系统(便捷管理亚马逊店铺的一种系统),也就是采集软件采集商品,导入到ERP管理系统中,ERP管理系统一般会有翻译功能,所以只需简单的修改即可让商品从ERP管理系统上传到亚马逊店铺中。
五、利润问题
一般做店铺淘客的,价格都是原商品价格乘1.1~2.5之间,就取中间数1.8倍吧,也就是说进价10元的商品,卖18元,减去6元邮费,纯利润2元,所以店铺淘客的利润一般在20%左右接着来看看亚马逊,因为美国人或者欧洲人都是注重信息产业和重工业的,对于轻工业都不太重视,在加上他们的收入条件比我们高很多层次,所以说,一般进价10元的商品,在亚马逊上完全可以挂10美元的价格,而在老外眼里,10美元也就是10元钱,所以折合人民币就是66元,减去15%平台抽成,减去20元邮费,在减去10元进价,一件商品的利润是26.1元,也就是260%左右的利润。
1. The difference between Amazon and Taobao
I believe many people know Taobao, but they are not particularly clear about Amazon. Amazon is the world's largest cross-border e-commerce platform, with sites in many regions around the world. The biggest difference between them is that one is mainly a domestic platform and the other is mainly a global platform. The difference between them is:
1. Different platform nature: Amazon is not only the world's largest online retailer, but also a cloud computing technology solution company, while domestic e-commerce platforms are pure online shopping platforms.
2. There are also differences in the different consumer markets they face: Amazon is an export cross-border e-commerce platform, which means selling Chinese products overseas and being able to directly contact overseas end consumers, while domestic e-commerce faces the domestic consumer market and belongs to domestic sales.
2. What can opening a store on Amazon bring me
What can I get from opening a store on Taobao and then opening a store on Amazon? I believe many people will ask this question. In fact, this is easy to understand. If I already have a Taobao store, and I open another store on Amazon, then I will have one more sales channel for my products, and it is also very likely that the average order value will be higher than in China, and I will get more lucrative profits.
3. What is the difference between the operating models of Amazon and Taobao?
Amazon is a product-centered platform. There is no concept of stores on this platform. As long as your product is good enough, it will be specially promoted by the platform. However, Taobao is different. Taobao pays more attention to the stores that sell products. In the promotion of goods, stores account for a large proportion.
4. Operation
The process of store Taobao is to use collection software to collect products from 1688 or other Taobao stores, and then upload them to your own store according to your own requirements. The whole process can be said to be very simple and everyone can get started. Amazon, first of all, when uploading products to Amazon, you have to fill in the description, title, etc. in English, but the product information collected by general collection software is in Chinese, and the collection software also needs an ERP management system (a system for convenient management of Amazon stores) to import products into Amazon stores. That is, the collection software collects products and imports them into the ERP management system. The ERP management system generally has a translation function, so only a simple modification is required to upload the products from the ERP management system to the Amazon store.
V. Profit Issue
Generally, the price of Taobao Affiliates in stores is between 1.1 and 2.5 times the original product price. Just take the middle number 1.8 times, that is, a product with a purchase price of 10 yuan is sold for 18 yuan, minus 6 yuan postage, and the net profit is 2 yuan, so the profit of Taobao Affiliates in stores is generally around 20%. Next, let's take a look at Amazon, because Americans or Europeans focus on information industry and heavy industry, and don't pay much attention to light industry. In addition, their income conditions are much higher than ours. Therefore, a product with a purchase price of 10 yuan can be priced at 10 US dollars on Amazon. In the eyes of foreigners, 10 US dollars is 10 yuan, so the equivalent to RMB is 66 yuan, minus 15% platform commission, minus 20 yuan postage, and minus 10 yuan purchase price, the profit of a product is 26.1 yuan, which is about 260% profit.
1. Different business models Amazon: network platform + supply chain + warehousing; Taobao: network platform. Correspondingly, Amazon is equivalent to a large supermarket in real life, where only merchants can enter, that is, B2C, while Taobao is a large market, in which most transactions are between individuals, that is, C2C
2. Different target customers Amazon: personalized services, belonging to the mid-to-high-end market; Taobao: popular services, belonging to the mid-to-low-end market.
3. Different profit models Amazon: lower supply chain and warehousing costs, earn low profits; Taobao: advertising display, advertising search, value-added services, etc.
In summary, the difference between Amazon and Taobao is the difference between B2C and C2C. I personally think that B2C has huge room for development in China
One is giving money to Jack Ma and the other is giving money to Bezos. That's the difference
Amazon's no-source store group is a hot project at the moment, but people who know e-commerce know that Taobao can also do a no-source model. In this case, many people will compare these two models to determine which one is suitable for them and which one has a better future. Amazon's prospects and profits are more considerable
1. Product differences The difficulty of operating the same product on Taobao and Amazon is different: Even if you have a particularly good product on Taobao, it may not be able to make a product popular, because in addition to the product, it pays more attention to marketing, and requires sellers to have mature marketing skills and operational experience; Amazon pays more attention to the product itself, and the quality and potential of the product are put first. Generally, as long as the seller uses less thought, he can choose a good product. In addition, with the strength of China's manufacturing industry, it is easy to choose a suitable product.
2. Different operations The traditional store Taobao model is to use collection software to collect products from other merchants from 1688 or Taobao Alliance, and then modify the information according to your needs and upload it to the store. Amazon's no-source model uses the ERP system to collect goods from domestic e-commerce platforms such as 1688, Tmall, and Taobao, and then modifies the product specifications and attributes through the system background. After optimization, it can be translated and uploaded to the Amazon store with one click. The system will translate the language suitable for the local site according to the site, such as English for the US site, Italian and French, etc.
3. Different profits Those who have worked as a store Taobao agent should know that the price of the uploaded store goods is generally multiplied by 1.1~2.5 on the basis of the original price. Take 1.8 for example, that is, a product with a purchase price of 10 yuan is sold at a price of 18, minus the postage of 6 yuan, with a net profit of 2 yuan. The profit of a store Taobao agent is generally around 20%.
Amazon is targeting foreign markets, and they pay more attention to the development of information industry and heavy industry, while ignoring the development of light industry. Moreover, their consumption standards and income levels are much higher than those in China. Therefore, it is normal for them to price a product worth 10 yuan in China at 10 US dollars or 10 pounds abroad, just like asking you to spend 10 yuan to buy a cup. 10 US dollars is equivalent to 66 yuan in RMB, minus the 15% platform commission, the 20 yuan postage, and the purchase price, the profit of one order is about 30% to 50%. In addition, there is no customer service on the Amazon platform. Sellers and buyers can only communicate through emails, which reduces the problem of pre-sales communication and saves trouble for sellers who do not understand English.