如果,你刚接触亚马逊,一时不知该怎么入手,或者呢,对店铺的运营没有一套清晰可落地的框架思路,今天我试着帮你打通“任督二脉”。
一名运营需要学习实践的,按顺序大体可分为3部分:熟悉规则及操作 → 定位选品打造爆款 → 店铺后期日常维护 ”。
在这部分需要实践get的知识及技能中,以下4项是比较重要的:
1、准备入驻资料,注册卖家账号
2、单个Listing发布及表格批量上传
3、了解后台数据及ODR绩效指标含义
4、确定货源及货代,掌握FBA发货流程
If you are new to Amazon and don’t know how to start, or if you don’t have a clear and feasible framework for store operations, today I will try to help you get through the “Ren and Du Meridians”.
What an operator needs to learn and practice can be roughly divided into three parts in order: familiarize yourself with the rules and operations → locate and select products to create hot items → daily maintenance of the store in the later stage.
Among the knowledge and skills that need to be acquired in this part, the following four items are more important:
1. Prepare entry materials and register a seller account
2. Publish a single listing and upload forms in batches
3. Understand the meaning of background data and ODR performance indicators
4. Determine the source of goods and freight forwarder, and master the FBA delivery process