亚马逊新手期一般来说是学习亚马逊3~6个月的时间。其实亚马逊流程还是比较简单的,从接触到熟练运营三个月时间是足够的。
亚马逊平台的特点有:
一、重产品 轻店铺 亚马逊平台及其注重产品,这也和国外的购物习惯有关,并不像国内这样,老店就是优势,在亚马逊,不管你是新店还是老店,只要你的产品描述完善,介绍刚好是客户需要的,就会被平台大力的推荐给买家,提高你的产品以及店铺的曝光率。
二、重展示 请客服 展示就是产品的详情展示,可以围绕着产品的性能、材质以及使用等各种方面的描述以及图片的展示让客户了解这件产品的方方面面,了解这件产品是不是自己需要的,不用再让客服去介绍产品,客户只通过邮件的形式与卖家沟通,所以经营中以及售后就不需要在客服上花太多的时间去解决问题。
三、重推荐 轻广告 亚马逊对于刚开的店铺有三个多月的新手保护期,这一点对于新电视一个很大力度的扶持,并不是说你烧得钱多就能上推荐,事实上只要你的产品好,就会给你足够的推送和曝光度的。
The novice period of Amazon is generally 3 to 6 months. In fact, the Amazon process is relatively simple, and three months from contact to proficient operation is enough.
The characteristics of the Amazon platform are:
1. Focus on products and light on stores. The Amazon platform pays great attention to products. This is also related to foreign shopping habits. Unlike in China, old stores are advantages. On Amazon, whether you are a new store or an old store, as long as your product description is perfect and the introduction is exactly what the customer needs, it will be strongly recommended to buyers by the platform to increase the exposure of your products and stores.
2. Focus on display. Please ask customer service. Display is the detailed display of the product. It can be centered on the description of the product's performance, material, use and other aspects, as well as the display of pictures to let customers understand all aspects of the product and understand whether the product is what they need. There is no need to let customer service introduce the product. Customers only communicate with sellers through emails, so there is no need to spend too much time on customer service to solve problems during operation and after-sales.
3. Focus on recommendation and ignore advertising. Amazon has a three-month protection period for newly opened stores. This is a great support for new TVs. It does not mean that you can be recommended if you spend a lot of money. In fact, as long as your product is good, you will be given enough push and exposure.