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What are Amazon's cross-border means?

| 2Person Answer

1、 分销式经营

起源于深圳,亚马逊平台刚进入中国时崛起。当时,该平台上的产品并不多,因此该平台鼓励中国卖家将更多的产品上架。大约14年前,深圳几家从事“分销式经营”的企业迅速发展壮大,实现了大销售。一般来说,这种模式的亚马逊代运营公司规模较大,因为“分销”的运营模式相对容易培养和复制,只要招收应届生即可。因此,可以迅速扩大公司规模,与更多的客户合作,属于批量经营模式。

2、 高质量运营

后期逐渐发展成熟。亚马逊还希望平台上的产品能够提高质量和设计,因此它给优质产品提供了更多的流量。这个时候,如果没有对产品的深入研究和对行业的基本了解,很难把亚马逊管理好。”高质量运营”的亚马逊代理运营公司,一般规模较小,也有20-30人。因为精品店运营需要有经验的运营经理带领团队,而这个人没有精力去看很多店。

3、 合作经营:利润分成

这种模式简单地说是“产品+经营”的合作模式,利润按一定比例分配。然而,这种代理操作模式对代理运营商的操作能力是一个很大的考验。毕竟,没有销量就没有利润。

4、 免费试运营,收取押金

亚马逊代理的运营成本通常很高。一些亚马逊的代理运营很便宜,因为他们只是店面托管,没有专业的运营团队来帮助卖家运营和管理店铺。他们只需在店内上传产品,然后让客户等待订单自然发出。这种操作根本不是代理操作。这种服务收费只是为了骗取商家,所以收费很便宜。

Professional answer

C

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1. Distribution-style operation

Originated in Shenzhen, it rose when the Amazon platform first entered China. At that time, there were not many products on the platform, so the platform encouraged Chinese sellers to put more products on the shelves. About 14 years ago, several companies in Shenzhen engaged in "distribution-style operation" grew rapidly and achieved big sales. Generally speaking, Amazon agency operation companies of this model are large in scale, because the "distribution" operation model is relatively easy to cultivate and replicate, as long as fresh graduates are recruited. Therefore, the company can be quickly expanded to cooperate with more customers, which belongs to the batch operation model.

2. High-quality operation

Gradually developed and matured in the later period. Amazon also hopes that the products on the platform can improve quality and design, so it provides more traffic to high-quality products. At this time, it is difficult to manage Amazon well without in-depth research on the products and basic understanding of the industry. Amazon agency operation companies with "high-quality operation" are generally small in scale, with 20-30 people. Because boutique store operations require an experienced operation manager to lead the team, and this person does not have the energy to visit many stores.

3. Cooperative operation: profit sharing

This model is simply a "product + operation" cooperative model, and profits are distributed according to a certain ratio. However, this agency operation model is a big test for the operational capabilities of the agency operator. After all, there is no profit without sales.

4. Free trial operation, deposit collection

The operating costs of Amazon agents are usually very high. Some Amazon agency operations are very cheap because they are just store hosting and do not have a professional operation team to help sellers operate and manage stores. They only need to upload products in the store and let customers wait for the order to be sent out naturally. This operation is not an agency operation at all. This service charge is just to defraud merchants, so the charge is very cheap.

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『金婵新电商学堂』直播电商行业深耕者,积累大量人脉资源,跟着金婵洞察企业直播本质,每天get一个短视频运营技巧。

Amazon's cross-border means mainly include international e-commerce platforms and cross-border logistics networks. Through Amazon's international e-commerce platform, sellers can sell goods to buyers around the world, which includes a series of services such as customs declaration, payment, transportation, customs clearance, and provides 7 currency settlement methods.

At the same time, Amazon's cross-border logistics network is also a very important part of its cross-border business. It uses different modes of transportation, such as sea, air, and land transportation, and can provide full-link services from the starting point to the end point.

In addition, Amazon also provides sellers with professional translation and marketing support services, which makes it easier for overseas sellers to adapt to foreign markets.

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