If you believe that your intellectual property rights have been infringed on the Amazon platform, you can appeal by following the steps below:

1. File a complaint on the Amazon website. First, select the "Contact Customer Service" option on the Amazon homepage, then select "Intellectual Property Infringement Management" and "I think my intellectual property rights have been infringed." Enter the details of the infringement information in the input box and upload supporting documents.

2. Provide evidence. Amazon needs to know the relevant evidence and understand the infringement when considering the appeal. If necessary, you need to provide proof of legal rights such as product registration certificates.

3. Wait for processing. Once the appeal is submitted, Amazon will begin an investigation and decide whether to support the appeal. Generally, the investigation takes one to two business days, but it may take longer. During this period, Amazon may contact the infringing party and request more information.

4. Accept or reject the request. If Amazon supports your appeal, the infringing party may adjust its behavior. The infringing party's behavior should be monitored in a timely manner to ensure that the infringement is completely eliminated. If Amazon does not support it, you can appeal again and provide more evidence and information.

It should be noted that legal intellectual property registration or proof of intellectual property ownership is required to file a complaint, and the authenticity and validity of the evidence and information provided must be ensured.