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How does Amazon identify brand infringement?

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亚马逊对侵权投诉的处理非常严格。 一旦账户被投诉,直接裁决,发出警告电子邮件,删除产品和取消销售授权。侵权情况有3种:

1、商标权:未得到产品品牌官方的正规授权,擅自使用对方的商标或LOGO。

2、发明专利权:某个产品拥有发明专利权,未经允许不可以擅自生产销售,也就是指仿品

3、外观设计专利权:产品的形状、图案、色彩或者其结合所做出的富有美感并适用于工业上应用的新设计,简单来讲就是长得像,只要有60%以上的相识投诉侵权就会被处罚。

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Amazon is very strict in handling infringement complaints. Once an account is complained about, it will directly rule, send a warning email, delete the product and cancel the sales authorization. There are three types of infringement:

1. Trademark rights: using the other party's trademark or LOGO without the official authorization of the product brand.

2. Invention patent rights: a certain product has an invention patent right, and it cannot be produced and sold without permission, which means imitations

3. Design patent rights: the shape, pattern, color or combination of the product makes a new design that is beautiful and suitable for industrial application. In simple terms, it looks alike. As long as more than 60% of the complaints of infringement are recognized, they will be punished.

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