Is it better to open a store on Amazon as an individual or as a company?
需要根据自己的实际情况来进行选择。
1.如果您的经济实力较弱，想要尝试电商经营，个体开店可能是更好的选择。您可以通过个体开店来快速了解亚马逊的运营规则和市场情况，从而更好地规划后续的经营策略。
2.如果您已经有了一定的资金实力和团队支持，想要在亚马逊上进行长期的经营，企业开店则是更好的选择。通过多股东共同经营，可以分工合作，更好地利用各自的优势，提高经营效率，进而占据更大的市场份额和品牌影响力。
无论是个体还是企业，都需要有明确的经营计划和市场定位，不断改进和完善自己的经营策略，才能在亚马逊这个竞争激烈的电商平台上取得成功。
Professional answer
You need to make the choice based on your actual situation.
1. If you have weak financial strength and want to try e-commerce operations, opening a store as an individual may be a better choice. You can quickly understand Amazon's operating rules and market conditions by opening a store as an individual, so as to better plan subsequent business strategies.
2. If you already have a certain amount of financial strength and team support, and want to operate on Amazon for a long time, opening a store as a company is a better choice. Through the joint operation of multiple shareholders, you can divide the work and cooperate, better utilize their respective advantages, improve operating efficiency, and thus occupy a larger market share and brand influence.
Whether it is an individual or a company, you need to have a clear business plan and market positioning, and constantly improve and perfect your business strategy in order to succeed on Amazon, a highly competitive e-commerce platform.
If you don’t sell much at the beginning and just want to make a small investment, you can consider opening an Amazon personal seller account to try selling;
If you have already sold products on Amazon in the United States and have a certain understanding of Amazon in Europe, or have confidence in your own strength and ambitions, you can choose to open an Amazon corporate seller account
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