You can either self-register on Amazon or register on a global site through the review of Amazon's investment manager. If you choose to self-register on Amazon, you do not need to register a company. You can directly register an Amazon account in your personal name. Self-registration is divided into individual sellers and professional sellers. Generally, you choose to register a professional seller. Newbies usually register a company to open a store on a global site after they are familiar with the Amazon operation mode through self-registration. If you have other ideas, registering a Hong Kong company to open a bank account is also a good choice