Keyword screening and layout play a vital role in Amazon's product search ranking and sales.

Keywords should have the characteristics of high ranking, high search volume and high conversion rate. At the same time, the main features and selling points of the product should be considered to match the needs of target customers.

Therefore, when screening and laying out keywords, you need to pay attention to the following points: In Amazon's keyword screening and layout, it is necessary to conduct a comprehensive analysis based on product characteristics and target customer needs, and select keywords in a targeted manner.

First, you need to have an in-depth understanding of the keyword layout of competitors on Amazon, including the number, quality, and ranking of their keywords; secondly, you need to use Amazon's automatic drop-down prompts, associative search and other tools to find long-tail keywords with high search volume and low competition; at the same time, you need to combine the product's selling points and the needs of target customers to make choices, and abandon some keywords that are not related to the product to avoid wasting traffic.

The layout of keywords also needs to be combined with Amazon's search engine algorithm to make its products more advantageous and visible in search results.

Keywords can be divided into primary keywords and secondary keywords, and arranged according to weight and priority, which is conducive to improving the competitiveness of products in search rankings.

In addition, it is also necessary to pay attention to the density and position of keywords to avoid excessive accumulation and interference from low-quality traffic. In the process of selecting and arranging keywords, it is necessary to continuously monitor and optimize, adjust specific strategies, and improve product search rankings and sales.