The North American site consists of three sites: the US site, the Canadian site, and the Mexican site.

The US site is Amazon's base camp and has the most advantage in terms of traffic. In its domestic online shopping market, it accounts for nearly half of the market. As the world's largest economy, the United States has extremely strong consumption power. There are more than 200 million online shoppers. The per capita consumption capacity is also at the forefront of the entire market. If you do a good job on the US site, the profit return is worth it.

The Canadian site, if the US site is a mature market, then Canada is a young site. Compared with others, the biggest advantage of the Canadian site is its fast growth rate. Fast development shows that it has unlimited potential and is suitable for enclosure first.

The Mexican site is relatively underdeveloped. If you have to say an advantage, it is that there is relatively less competition. If you study carefully, the probability of a hit will be greater.

The European site consists of the UK, France, Germany, Italy, Spain, the Netherlands and the latest Sweden site

The UK site is the largest site in the European war site. This may be related to the fact that the United States belongs to the English cultural circle. Among the online shopping groups in the UK, young people account for the highest proportion, and their online shopping frequency is also the highest, but they are price sensitive. When setting prices, you must consider the price comparison link, otherwise it will cause the failure of the price policy.

The German site is generally lacking in the UK site. Its biggest advantage is that the style of the products is extremely simple. To do well in this market, it is a good entry point to start from the product definition.

The French site has no special features. Judging from the comprehensive data, auto parts products sell best, which may be caused by the high prices of the offline auto parts market. The online shopping price is still very advantageous, especially for products that can replace offline products online.

The Italian site, the cost-effectiveness of logistics in Europe cannot be compared with that in China. This comparison is particularly obvious in Italy. Consumers have shown a high interest in free shipping services.

The Spanish site has a high degree of acceptance of emerging things and is not particularly sensitive to prices. It is a good opportunity to do market research during holidays and launch new products in a targeted manner.

The Dutch and Swedish sites are naturally flawed because the population in these countries is not at the same level as the above countries. It is somewhat similar to Mexico, and the lack of competition is also an advantage.

In the Japanese site, Amazon’s domestic market size has surpassed that of the local Rakuten. Considering that it belongs to the same Confucian cultural circle as China, this market can be focused on. It should be noted that its mobile shopping ratio is very high, and listing optimization should be done well.

For example, other sites such as Australia, India, Singapore, and the Middle East are relatively small markets, and their common feature is that there is little competition.