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Do Amazon's cross-border e-commerce business license and business scope need to be consistent?

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在亚马逊上进行跨境电商销售,营业执照的经营范围和店铺销售的类目不必完全一致。亚马逊主要要求的是营业执照上有相关的销售内容。然而,虽然现在亚马逊没有强制要求店铺的销售类目与营业执照上的经营范围保持一致,但在国内,如果你的营业执照经营范围和你实际销售的产品完全不一致,可能会有人投诉你,导致工商局给你开罚单。因此,为了长远考虑,建议在填写经营范围时,尽量与自己计划在亚马逊上销售的类目保持一致,以避免不必要的麻烦。此外,亚马逊官方对于经营范围并没有明确的规定,但在某些情况下,如去年亚马逊欧洲站的事件,可能会要求卖家变更经营范围。

Professional answer

C

海运电商在线

全球贸易及跨境物流行业观察者

For cross-border e-commerce sales on Amazon, the business scope of the business license and the categories sold in the store do not have to be completely consistent. Amazon mainly requires that the business license contain relevant sales content. However, although Amazon does not currently require that the store's sales categories be consistent with the business scope on the business license, in China, if the business scope of your business license is completely inconsistent with the products you actually sell, someone may complain about you, causing the Industrial and Commercial Bureau to issue you a ticket. Therefore, for long-term considerations, it is recommended that when filling in the business scope, try to keep it consistent with the categories you plan to sell on Amazon to avoid unnecessary trouble. In addition, Amazon officials do not have clear regulations on the scope of business, but in some cases, such as the incident on Amazon's European site last year, sellers may be required to change their scope of business.

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