Amazon platform (Amazon, referred to as Amazon) is the largest online e-commerce platform in the United States. The company is located in Seattle, Washington. It is one of the leaders in the e-commerce industry. Amazon was founded in 1995. At the beginning, it only sold books online, and later expanded to other products. Now it is the online retailer with the most product varieties in the world and the second Internet company. Amazon is the mainstream shopping platform in North America, Europe and other regions.

Amazon was founded by Bezos in 1995. At first, it was called Cadabra, which was actually an online bookstore. However, he saw the potential of the Internet with foresight. At that time, when physical bookstores provided 200,000 books, online bookstores provided more. Today, Amazon is the retail platform with the largest number of users in the world, far ahead of Walmart, Apple and Alibaba.

The main revenue of the Amazon platform is to charge a 15% transaction commission. Amazon has formulated various rules and regulations on the platform to increase transaction volume. Amazon is a company that treats customers as God, because many platform rules are biased towards customers and buyer-centric.

Amazon Company Introduction:

Amazon (NASDAQ: AMZN) is the largest online e-commerce company in the United States, located in Seattle, Washington. It is one of the earliest companies to start e-commerce on the Internet. Amazon was founded in 1995. At the beginning, it only operated online book sales business. Now it has expanded to a wide range of other products. It has become the world's largest online retailer with the most product varieties and the world's second largest Internet company. Under the company's name, it also includes subsidiaries such as AlexaInternet, a9, lab126, and Internet Movie Database (IMDB).

Amazon and other sellers provide customers with millions of unique new, refurbished and second-hand products, such as books, movies, music and games, digital downloads, electronics and computers, home and garden products, toys, baby products, food, clothing, shoes and jewelry, health and personal care products, sports and outdoor products, toys, automobiles and industrial products, etc.

In August 2004, Amazon acquired Joyo.com, combining Amazon's world-leading online retail expertise with Joyo.com's deep experience in the Chinese market, further enhancing customer experience and promoting the growth of China's e-commerce

On July 19, 2018, the Fortune Global 500 list was released, with Amazon ranked 18th.

On December 18, Amazon was selected as the first in the 2018 World's Top 500 Brands.

On July 18, Amazon stopped providing seller services to third-party sellers on Amazon China.

In July 2019, Amazon was selected as one of the 2019 Fortune Global 500.

In October, Amazon ranked 6th in the 2019 Forbes Global Digital Economy Top 100.

Ranked third in the 2019 World's 100 Most Valuable Brands.

In March 2020, it was ranked first in the 2020 Global Top 500 Brand Values.

In short, Amazon is a BtoC e-commerce model, which is a sales platform for merchants to achieve consumption purposes.