Different roles, scope of responsibility, service content, and cost control

The specific analysis is as follows:

Role positioning:

Freight forwarding is the abbreviation of freight forwarders. They usually do not directly bear the responsibility for the transportation of goods, but serve as a bridge between shippers and carriers (such as shipping companies) and are responsible for coordinating related matters in the transportation of goods, such as booking and customs declaration.

Amazon official logistics is mainly responsible for the storage, packaging, transportation and possible after-sales service of goods.

Scope of responsibility:

The work of freight forwarders may include but is not limited to booking, customs declaration, truck transportation, etc., but they are not actual carriers.

In contrast, Amazon official logistics needs to manage its own inventory and ensure that the goods can reach consumers smoothly.

Service content:

Freight forwarding can provide shippers with more service options, such as sensitive dedicated lines and live dedicated lines, which can help shippers solve the international transportation problems of special items.

In addition, freight forwarders may also provide some additional free services, such as free consultation, warehousing, photography, and packaging services provided by Global Post.

The services of Amazon's official logistics may be more standardized and professional, but the specific service content and form may vary according to different markets and products.

Cost control:

Since freight forwarders have a large freight volume and abundant channel resources, they can often obtain lower prices from carriers and pass these discounts to shippers, thereby helping to reduce transportation costs.

This cost advantage makes shippers tend to choose freight forwarders rather than official logistics.

In summary, there are differences in the depth and breadth of services between Amazon's official logistics and freight forwarders. Freight forwarders play more of an intermediary role, while Amazon's official logistics is directly involved in the entire life cycle of the product.