Amazon Joyo is huge, so let’s not compare it for now.

① From the perspective of positioning, JD.com is mainly positioned in the field of electronic consumption, while Dangdang is positioned in the field of reading. With the development of society, the consumption of electronic products has become the mainstream of online shopping, and reading is increasingly replaced by electronic reading.

② From the perspective of logistics distribution and service, JD.com has invested heavily in self-built warehousing and logistics, and its logistics distribution and after-sales service are very good; Dangdang is a co-operated express delivery company, and its logistics speed is relatively slow and its service is not very good.

③ In terms of advertising and marketing, JD.com’s advertisements are now everywhere, but Dangdang’s advertisements are rarely seen.