It depends on your business goals and geographical location.

1. North American site: including the United States, Canada and Mexico. After registration, the three sites are opened at the same time. You only need to pay a monthly store rent of US$39.99. The US site is currently the largest market for Amazon, and the most mature, but the competition is fierce; the Canadian site is vast and sparsely populated, and the orders are very stable; and the overall cost of the Mexican site is relatively high. Everyone chooses whether to do it according to their own situation.

2. European site: including the UK site, Germany site, France site, Italy site, Spain site and the Netherlands site. Sellers can choose to open all or only one of them. The main problem of Amazon's European site is KYC audit and VAT value-added tax. The cost is relatively high, but the volume is also relatively large. Sites such as the German site and the UK site have relatively large traffic. However, because the consumption habits are similar to those of Chinese people, product selection is also relatively easy to do, and it must have a high cost-effectiveness. It is recommended to do the distribution model, the logistics cost is relatively low, and the monthly rent is 29.99 US dollars.

3. Australian Station: Australia is sparsely populated due to its vast land and low consumption level, so it is currently dominated by the eBay platform, and Amazon is also relatively small. The Australian station currently has no advantages in FBA and self-delivery. You can consider whether to do this station. The logistics cost is relatively high.

4. UAE Station: There are a large number of wealthy classes, high consumption levels, and good development prospects. However, due to religious issues, there are also many restrictions.

5. Saudi Arabia Station: The Saudi Arabia Station will recruit global sellers in November this year. The market is also relatively large. You can understand the consumption habits of buyers.

In general, choosing an Amazon registration site requires consideration of many factors, including market size, competition, consumption level, policies and regulations, etc.