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What is the positioning of Amazon's cross-border e-commerce platform?

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平台的定位:

亚马逊:亚马逊像对来说是对新手很友好的一个平台,也是一个卖货和利润都很不错的平台,因为亚马逊是没有店铺的等级之分的,亚马逊是重视的产品质量,我们面对的也是中产阶级的客户。

ebay:对于产品的质量要求也是比较高的,但是同时呢也比较注重价格方面,在这个平台上面,你的产品质量在相同的情况下,价格越低的就越有优势,如果你有这物美价廉的额产品,那么你可以选择eBay这个平台。

Professional answer

C

老杨聊跨境电商

老杨,跨境电商行业老兵,江湖闯荡近十载,经验多,朋友多,能聊出的干货多。

Platform positioning:

Amazon: Amazon is a platform that is very friendly to novices, and it is also a platform with good sales and profits, because Amazon does not distinguish between store levels. Amazon attaches great importance to product quality, and we are also facing middle-class customers.

eBay: The quality requirements for products are relatively high, but at the same time, they also pay more attention to price. On this platform, the lower the price of your products is under the same conditions, the more advantages you have. If you have a product that is good quality and cheap, then you can choose eBay as a platform.

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