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Is Amazon easy to do business?

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如果想做亚马逊,还是可以做的,虽然国内的电商厮杀比较激烈,但是在面向全球这个品台的亚马逊上面,生意公平公正,只要守规矩都是可以做成的

作为传统的外贸企业,跨境电商抹去了传统的出口商,进口商,国外批发商和零售商,省去了中间渠道成本,试想一下,互联网普及的今天,买东西之前网上查一查,同样的产品,更多的选择,更低的价格,这样的平台存在,是不是势必会影响到传统外贸,从这个角度来说,跨境电商也是未来零售业发展的趋势。

第一:亚马逊电商平台非常的公平,不管你的店铺是否是老店铺还是新店铺只要触碰他们的规则一点都不会手下留情,这就是亚马逊的严格之处。其二就是亚马逊不存在店铺等级,他们的宗旨就是只要你的商品好,那么就会给你流量,如果你的商品不好,他也不会浪费他的流量,这就是他的特别之处,重产品,轻店铺。

第二:活跃用户多,卖家数量少,不像国内电商,卖家的数量快跟上了卖家的数量,根本就没有什么竞争力,所以国内电商也慢慢的不好做了,而亚马逊店铺却不同,他们的卖家300多万,而活跃用户是全球的4亿,可以让用户有一个很好的体验,让商家有钱赚,这就是他们平台厉害之处。

第三:亚马逊对注册店铺要求也是比较高的,并不是什么人都能够进入的,一般你要是做亚马逊前期做铺货模式的比较多,但是做铺货模式有一个前提,那就是需要企业营业执照,所以做的人很比较少,但是亚马逊的客单件却是所有跨境平台中最高的。

第四:可以节约一大部分人工成本,为什么这么说,因为亚马逊店铺上面是不需要有人工客服的,因为他们没有及时通讯,一般客户都是用邮件沟通,这也让很多人愿意去做亚马逊的原因之一,其二就是退货成本比较低,一般面对的都是中产阶级的人,只要你的产品不是很烂,他们一般都不会直接给你退货,这也是很多人想要做亚马逊的原因。

Professional answer

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电商在线

见锐度、见洞察,聚焦互联网和新商业的创新媒体

If you want to do business on Amazon, you can still do it. Although the domestic e-commerce competition is fierce, on Amazon, which is facing the global platform, business is fair and just, and you can do it as long as you abide by the rules.

As a traditional foreign trade enterprise, cross-border e-commerce has eliminated traditional exporters, importers, foreign wholesalers and retailers, and saved the cost of intermediate channels. Imagine that with the popularization of the Internet today, you can check online before buying things. The same product, more choices, lower prices, the existence of such a platform, is it bound to affect traditional foreign trade? From this perspective, cross-border e-commerce is also the trend of future retail development.

First: Amazon's e-commerce platform is very fair. No matter whether your store is an old store or a new store, as long as you touch their rules, they will not show mercy. This is the strictness of Amazon. The second is that Amazon does not have store levels. Their purpose is that as long as your products are good, they will give you traffic. If your products are not good, they will not waste their traffic. This is his special feature, focusing on products and light stores.

Second: There are many active users and few sellers. Unlike domestic e-commerce, the number of sellers is almost catching up with the number of sellers, and there is no competitiveness at all. Therefore, domestic e-commerce is gradually becoming difficult to do. However, Amazon stores are different. They have more than 3 million sellers and 400 million active users worldwide. They can give users a good experience and make money for merchants. This is the strength of their platform.

Third: Amazon has relatively high requirements for registering stores. Not everyone can enter. Generally, if you do Amazon in the early stage, there are more people who do the distribution model. However, there is a prerequisite for the distribution model, that is, a business license is required, so there are relatively few people who do it, but Amazon's customer order is the highest among all cross-border platforms.

Fourth: It can save a large part of labor costs. Why do you say that? Because Amazon stores do not need manual customer service, because they do not communicate in time, and generally customers communicate by email. This is one of the reasons why many people are willing to do Amazon. The second is that the return cost is relatively low. Generally, they face middle-class people. As long as your product is not very bad, they generally will not return it to you directly. This is also the reason why many people want to do Amazon.

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